Telecommunication Management

Penyusunan strategi marketing untuk pasar yang bebas dan kompetitif, dan pengkajian pasar, yang meliputi perencanaan, competitive intelligence dan segmentasi pasar, stategi distribusi, produk (branding, service, pricing and advertising), customer focus, organisasi perusahaan dan teknologi stategis, data warehousing dan data mining.
Pustaka:

  1. Harald Gruber, The Economics of Mobile Telecommunications, Cambridge University Press, 2005
  2. Ellen P Ward, World-class telecommunications service development, Artech House, Boston, 1998.
  3. Karen G. Strouse, Marketing Telecommunication Services, Artech House, Boston, 1999.
  4. B.L Sherman, Telecommunications Management, 2nd edition, McGraw Hill, 1995.

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